Captain Robot is a weekly email newsletter that focuses on tech, gaming, and nerd pop culture. We cover the latest games, E-sports, and cool tech.
Our audience is primarily urban males between the ages of 25-45.
We will include ~100 words of text below a graphic with a CTA.
Subscribers that shop for baby clothing and baby products are identified as new parents.
Moms are identified by self-declared data
Identified by shopping for engagement rings and wedding-related items like wedding bands and wedding gowns.
Subscribers that shop for maternity clothing or visit pregnancy and parenting websites.
Home buyers or likely home buyers, as defined by both self-identification and the websites they visit.
Heads of household shop for baby or child products, items for pets, and home and kitchen supplies.
Consistently shop for furniture, bedding sets, rugs, and other home decor items.
Consistently shop for computers, tablets, TVs, headphones, and other electronics.
Fashionistas consistently shop for clothing, shoes and accessories.
Beauty buffs regularly shop for cosmetics and beauty tools.
Subscribers who take on do-it-yourself projects, as identified by shopping for plumbing supplies, hardware, and power equipment.
Fitness buffs as identified by their shopping habits around fitness gear and vitamins/ supplements.
These Subscribers have cut the cord with cable companies in favor of streaming services.
Subscribers at the forefront of new technology, as identified by brands purchased from and content consumed.
An auto interest identifies those that shop for auto parts and accessories consistently.
Identified by demographic data as well as shopping for video games and video game consoles.
Pet lovers are consistently shopping for pet toys, food, and accessories.
Identified by shopping for adventure sports gear, including hiking, biking, kayaking, and skiing.
Subscribers that consistently shop for hunting, fishing, boating, camping, and hiking gear.
Consumers shopping across a range of categories including thermostats, security and lighting for a connected home.
Sports lovers shop for baseball, softball, football, basketball, volleyball and hockey gear.
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