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newsletter growth

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It’s no secret that email newsletters are one of the most direct ways to get in front of consumers. According to The Washington Post, more journalists than ever are trading in their traditional newsroom jobs to run personal newsletters. Last year, Mailchimp saw a 45% increase in new publisher accounts. By March 2020, registrations had spiked a whopping 49%. With curator-style newsletters flooding the internet, starting a publication makes total economic sense. Newsletter readers are…

How do you go from 1,000 subscribers to 10,000 subscribers? After researching for this post, reading blog after blog, I found only vague “do FB ads” advice. Totally useless to small publishers. After all, once you have more subscribers, you can earn more revenue from your newsletter. I wanted to know: EXACTLY how much it costs to grow a newsletterIf Facebook ads even worked (especially considering I’m not an expert)How much energy and time this…

This post was written and submitted by Louis Lazaris, the publisher of Web Tools Weekly and Tech Productivity. One of the biggest challenges I’ve had with my primary newsletter is how to grow while maintaining a proportional profit. I’m currently using MailChimp as my email service provider, and I’m on a legacy plan (which is good), paying about $125 USD per month. Web Tools Weekly currently has about 11,700 subscribers, almost all of which has…