Email

How To Start An Email The Right Way

Started creating your email newsletter but clueless about how to start an email? It’s alright, you’ve landed in the right place, this article covers all you need to know.

Email introductions can be tricky and confusing, especially since you’re addressing many people at once. 

Having a good introduction to your email is very important as it will determine the course of your relationship with your subscribers. A good start to your emails will ensure that you get maximum engagement for your newsletter.

In this guide, let’s look at how you can start an email the right way and make a good first impression on your readers.

Begin With the Greetings

It’s important to start an email in the right tone. Sounding too formal or too informal may seem off-putting to readers.

We recommend you walk straight down the middle and stick to a conversational tone.

A study done by Boomerang on 300,000 email message openings reveals that “Greetings” and “Dear” do not do very well. Instead, greetings such as “Hey”, “Hi’, and “Hello” tend to get much better response rates. 

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Grab the Readers’ Attention From the Start

Simply starting an email with “Hey” or “Hi” is okay, but it’s not great. Personalization can be a powerful way to grab the attention of the readers. 

According to a study by Experian, personalized emails generate 6x higher transaction rates

So, if you want to truly connect with your readers and establish a strong relationship then starting the email with their first names is very important.

You can start with:

Hey {first name},

  • Hi {first name},
  • Hello {first name},

You can take the help of your email marketing tool to dynamically add the readers’ first names to all your emails.

You could even take it a step further and jump right into the email with something like: 

  • {first name}, you’ll never guess what I learned today 
  • Do you ever think about what happens next, {first name}?
  • I know, {first name}, this is serious fun!

Start With the Perfect Opening Line

Next comes the opening line. You can have a positive and optimistic opening line that gives your readers a warm welcome. Here are a few opening lines you can use:

  • Good morning!
  • I hope you’re having a wonderful start to your day!
  • I hope you’re doing well!

Or, anything similar.

Another great way to start an email with a good opening line is to use personalization here as well. You can achieve this by segmenting your email list.

You can open the email by complimenting the reader on something or talking about something that you might have in common. This, again, is a great way to grab the reader’s attention. Here are a few examples:

  • I think you will love this article on {article topic}.
  • It was great to connect with you at the {event name}.
  • Congratulations on your recent accomplishment!

Introduce Yourself If It’s a Welcome Email

Once you’ve established a connection with your readers using the greetings and the opening line, you can begin introducing yourself.

You can add a few lines about your name, your content, and a couple of lines about your mission. Ensure that you keep the introduction relevant to the readers and the topic at hand.

You can also use storytelling as a way to introduce yourself and talk about your journey. This works great if the story is relatable for the readers. It will help you capture their attention.

Either way, try to make your introduction interesting and intriguing. Do not sound too formal or the readers might not read through the entire email.

Capitalization

Capitalization can be a great tool to stress the importance of certain words and phrases in your emails. When used wisely, you can draw attention to certain parts of your email introduction using capitalization.

For example, you can consider capitalization of the greetings or opening line of your email to captivate the attention of the readers right from the beginning of the email.

Bottom Line

After putting in efforts to get subscribers to your newsletter, you don’t want to be driving them away by having an unimpressive start to your emails.

Using the tips mentioned in this guide, you’ll be able to start your email newsletters the right way and ensure maximum response rates.