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If you collect any kind of information from your newsletter subscribers, you can no longer afford to ‘wing it’. GDPR and CCPA laws do a great job of protecting people’s personal information, but also have significant implications for businesses that operate online. If you send out newsletters to your subscribers, you need to ensure that your operations are compliant with these new privacy laws.  3 key ways to protect your subscriber’s data  A few simple…

CPM means ‘Cost Per Thousand Impressions’. It’s what advertisers sometimes use to judge how expensive a campaign is relative to the number of subscribers you have. To calculate how many thousand impressions are in your list, divide the total number of subscribers by 1,000. For example, if you send a newsletter to ten thousand people, you have ten thousand impressions’ (10,000 / 1000 = 10). Your total sponsorship fee divided by the number of ten…

It’s no secret that email newsletters are one of the most direct ways to get in front of consumers. According to The Washington Post, more journalists than ever are trading in their traditional newsroom jobs to run personal newsletters. Last year, Mailchimp saw a 45% increase in new publisher accounts. By March 2020, registrations had spiked a whopping 49%. With curator-style newsletters flooding the internet, starting a publication makes total economic sense. Newsletter readers are…