Category

Email

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“A bad workman blames his tools”. It’s a popular saying, but anyone who uses the internet knows it’s not true. If the tools you use to create your newsletter aren’t working, you just need to find better ones! Here’s a complete list of all the best newsletter tools for writers and publishers. These tools have all been recommended by a newsletter publisher due to their usefulness, ability to solve a unique need, and affordability. Check…

When you want to send newsletters to subscribers, you need something called an Email Service Provider (ESP for short). With so many options and features available, it can quickly become overwhelming. We’ve done all the research for you! In this blog post we compare 15 of the top ESPs on the market based on price, features and customer reviews.  Here’s the three questions you have to ask yourself before choosing an ESP: How quick is…

CPM means ‘Cost Per Thousand Impressions’. It’s what advertisers sometimes use to judge how expensive a campaign is relative to the number of subscribers you have. To calculate how many thousand impressions are in your list, divide the total number of subscribers by 1,000. For example, if you send a newsletter to ten thousand people, you have ten thousand impressions’ (10,000 / 1000 = 10). Your total sponsorship fee divided by the number of ten…

It’s no secret that email newsletters are one of the most direct ways to get in front of consumers. According to The Washington Post, more journalists than ever are trading in their traditional newsroom jobs to run personal newsletters. Last year, Mailchimp saw a 45% increase in new publisher accounts. By March 2020, registrations had spiked a whopping 49%. With curator-style newsletters flooding the internet, starting a publication makes total economic sense. Newsletter readers are…