Bootstrapping

How to Build an Email List Without a Website

Do you want to build an email list but don’t have a website? Perhaps you’re in the middle of building your website or online store. Maybe you don’t need a website but still want to grow your subscriber list. 

It’s totally reasonable to do this without a website, and you can achieve similar, if not better, results, too. In this article, we will show you different ways for how to build an email list without a website.

Is it possible to build an email list without a website?

Most websites have some form of call-to-action that entices visitors to subscribe and hand over their email addresses. Without a website, though, how can you collect visitors’ email addresses with such a process? 

Thankfully, there are ways in which you can create a sign-up page or similar without having a website. First of all, though, it’s best to use an email marketing service to actually collect the emails. Using one doesn’t have to break the bank and many offer a free plan. Plus, once you’ve collected enough emails, you can use the service to reach out to your subscribers.

What is an email list?

An email list is basically a collection of email addresses that you have gathered. That doesn’t mean you can just start collecting random personal emails from wherever you see them, though. 

You collect email addresses by asking for them, and by doing that, you’re also asking for permission to send the information or other material to the recipient. For instance, visitors’ could sign-up for a monthly newsletter, offers and deals, and so on. You can then use an email marketing service, such as Mailchimp or  Sendinblue, to send bulk emails to everyone on your email list.

What are the benefits of building an email list?

Building an email list helps you generate leads, ready for when your website or store is launched. It’s like having a queue at your virtual door, waiting for you to open it. 

Those leads are your perfect target audience because they have chosen to subscribe to what you are offering. They are more likely to turn into paying customers. 

Once your website or newsletter is launched, you can notify your subscribers via an email or newsletter, essentially opening the door for them. 

3 Ways to build an email list without a website

You can use the following methods to create a sign-up/subscribe form.

1. Create a hosted sign-up form

Some email marketing solutions, such as AWeber, let you create a hosted sign-up form with its own unique URL. Once you have created one, you can share the URL wherever you see fit. Those interested in what you’re offering can then click the link and subscribe. 

Since the sign-up form is hosted by the email marketing company, you don’t need to worry about having a website. You can also collect email addresses with Google Forms.

2. Create a flyer

Create an online flyer with Smore.com or a similar service. Customize it, make it engaging and entice people into subscribing to what you’re offering. You can add a link, such as a bitly link,  to your email marketing sign-up and even include it in a call-to-action. 

3. Create a free landing page

OK, so this kind of sounds contradicting. However, creating a landing page is a little different compared to having a full-fledged website. It can be a simple, one-page website with the sole purpose of showing what you have to offer and gathering emails.

You can create an engaging landing page that includes a sign-up form. Plus, if you use something like Wix.com or WordPress.com, your landing page can be created and hosted for free. There are lots of free templates on offer, and you can add things like your logo, contact details, social media links, or anything else you see fit.

How to share my newsletter sign-up page

Once you’ve created a sign-up page or form, you need to get some subscribers!  Here are some of the best ways to share your sign-up form and build your subscriber list.

Use social media 

With so many people using social media nowadays, it’s a no-brainer that it’s one of the best ways to get your email sign-up in front of people. 

You can find specific niches easily, there are tons of pages and communities that already exist. 

Connect with users as many platforms as possible such as Facebook, Instagram, Twitter, YouTube, and even LinkedIn

Whether you have a hosted sign-up form, a flyer, or a landing page, you can still create an engaging post and start gaining subscribers today.

Instagram: 

  • Put your link in your bio
  • Include the sign up link in the description of any post as well as in anything you post. 

Facebook: 

  • Create a Facebook page
  • Create a pinned post with your link and  ask visitors to sign up. 
  • Add a “sign up” button directly on your Facebook page. 
  • Join Facebook groups within your niche and add your link in a post (providing it is allowed in the group rules).

Twitter: 

  • You can place a link in your Twitter bio or a post.

LinkedIn: 

  • If you post on LinkedIn, you can add a link to your content. 
  • You can also add a link to your profile.

YouTube: 

  • Add a link in the description.

Pinterest

With Pinterest, you can create multiple pins related to your chosen niche and add your link in each one. Lots of people use Pinterest to get their content seen, even website owners, so it’s a great way of getting your sign-up form to the right audience.

Since Pinterest is like a search engine, you should ensure you put target keywords into your account name and bio. This will help the right audience find you. On top of that, related keywords should also be included in board names and pins. Read this guide on how to keyword on Pinterest.

Publish on Medium

Create engaging content within your niche and publish it on Medium. The good thing about Medium is that it’s free to use and its users get tailored emails with suggestions on what to read based on their interests. That means you can target a particular audience for free, and because you can include a link to your subscriber form, you can build your email list easily. This guide will help you optimize your Medium articles.

Guest blog posts 

With guest posting, you are essentially tapping into the blog or website’s already established audience. That can give you a great boost when it comes to building your email list because the audience is already interested in the topic. 

Many blogs have information on whether they accept guest posts or not. If you can’t find anything, though, a simple and polite email could help. You can read this guide on how to request to guest post and get accepted.

What Is the best way to collect emails? Giveaways! 

When it comes to enticing people to sign up for something, a giveaway is one of the best ways — if not the best way — of convincing someone to give you their email address. 

A giveaway could be anything, too, such as:

  • A free eBook
  • Entering a competition
  • Obtaining a discount code
  • Free merchandise
  • A free trial
  • A giftcard
  • A free product

Whatever it is, the entrant needs to pop their email address in to have a chance of winning or to retrieve what is offered, it’s as simple as that. 

Giveaways can be hosted on social media easily. You can add a picture of what is being offered and include your sign-up form or link. You can also use a tool like SparkLoops. The key to a successful giveaway is to offer something that your audience wants, make your post stand out, and put it in front of the right audience. This guide will show you how to build your subscriber list using giveaways.

You might be thinking “what if these people have only signed up for the freebie or prize?” Well, that’s something you can’t avoid, unfortunately. What you can do is run a list cleaning campaign to keep your engagement high. 

The first step is to keep your giveaway sign-up list separate. Then, you can send a first email to those subscribers with a strong call to action to unsubscribe. That way, if they’re not interested in your newsletter, they’ll unsubscribe. You’ll then be left with a true list of subscribers that you can target with future promotions.

Get your newsletter up and running

Building an email list is an important cog for getting your content to your audience, and by making sure you collect those emails in a targeted way, your end result will be a niche specific subscriber list. 

If you have a website, you can simply create a landing page or add a sign-up form directly into an existing page. But that doesn’t mean that you need a website. 

Still, not having a website doesn’t mean you can’t build an email list just the same. You can create a hosted sign-up form, a flyer, or a free landing page. All you need to do then is share it on social media, Pinterest, or elsewhere. 

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